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About Your About Us Page
One of the primary reasons a prospect comes to a website is to learn more about a business. The prospect wants to learn not only what you do and how you do it but — more importantly — why you do it....
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Give Prospective Customers a Plan of Action
Advertisement with a call to action. One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing...
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If Sales Are Slow…
Samples of marketing statements that describe why a customer should buy a product or use a service. You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you...
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Marketing That Works Today
A direct response marketing postcard campaign. There are two broad categories of marketing you can use for your company, and it’s important you understand the difference. These two types of marketing...
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Please Don’t Ignore Me
The Ranch Road team with Jordan Pratt – Marketing Manager for Hyperwear. The bulk of marketing budgets is often reserved for acquiring new customers. Much energy, time, and money is spent pursuing...
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9 Marketing Lessons to Grow Your Business In Any Economy
Visit https://www.facebook.com/RanchRoad for more useful marketing tips. Let’s get right to the lessons: Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow...
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Is Your Business Card Bringing You Business?
Square business card concepts for Total Health Chiropractic – http://www.thchiropractic.com/ Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business...
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Your Unique Selling Proposition
What’s a unique selling proposition (USP)? First the Wikipedia explanation: “The unique selling proposition (a.k.a. unique selling point, or USP) is a marketing concept that was first proposed as a...
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How Premiums Work Better Than Coupons and Discounts
What is a Premium? A premium is anything of value that you offer a prospect or client in exchange for taking an action that you direct them to. This could include an incentive or a gift. The right...
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How to Be the Master in Your Field
Pablo Picasso created paintings the world has marveled at for decades. Looking with awe at these masterpiece creations, it would be perfectly logical to imagine that the distinctive brush strokes were...
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How to Beat a Low Price Competitor
Every industry and every business tends to have at least a few competitors who know only one way to compete: unreasonably low pricing. These businesses undercut pricing so much that few make any...
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Do You Have Customers or Clients?
Most business owners and company executives use the terms “customers” and “clients” interchangeably without fully realizing that there is a meaningful difference between the two. Understanding the...
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Please Don’t Buy!
One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s the first step that many...
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Direct Mail is alive and kicking!
You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively...
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Beware the Cycle of Doom
The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of...
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Are You Strategic or Are You Tactical?
Strategic planning and thinking are critical to success in business — and in sales. Strategic thought focuses on the big picture. It looks at building sustainable, long-term relationships with clients...
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Emotional Advertising
Most advertising today is of the “me too” variety. When you’ve seen one, you’ve seen them all. The louder they yell: “LOOK AT ME!” the faster you want to toss the ad in the trash, change the channel,...
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9 Marketing Lessons to Grow Your Business In Any Economy
Visit https://www.facebook.com/RanchRoad for more useful marketing tips. Let’s get right to the lessons: Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow...
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Is Your Business Card Bringing You Business?
Square business card concepts for Total Health Chiropractic – http://www.thchiropractic.com/ Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business...
View ArticleOptimism, Poetry, and the Entrepreneurial Spirit
Optimism is not a trait born necessarily out of good fortune. Edgar Guest was 11 years old in 1893 when his father lost his job. Barely a year earlier, the family had emigrated from Birmingham,...
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